As the basis for all web content, typography has a substantial role to play in web design. Something as simple as font choice effects nearly every aspect of a website. Therefore, its important that even the average content producer takes the time to learn some of the fundamentals around typography.
Imagery is the face a website. Just as we look for emotional and physical cues in faces, the imagery of a website denotes a particular mood and feel to its audience. Neglecting the choice of quality image is a common pitfall that often spoils the investment made in a website. Lets explore a few guidelines and resources for ensuring your website has quality images.